FASHION ALERT: Designers To Take a Less Conventional Approach to Fashion Week Presentations?!

Is this the end of the line for the traditional runway show?
Are design houses now favouring a less conventional runway model over the traditional 6 month window between collections?

With big changes coming to fashion these questions linger on the lips of many of us fashion lovers looking at the bigger picture.

Beauty Alert! The NEW So…? Couture Perfume Range You NEED To Know About!

On a cool and cloudy September day in Dublin, my spirits were lifted in a haze of perfume and the promise of cocktails and chat at the So…? Fragrance Press Day for their new Couture Range!

The Date:

Wednesday, September 2nd 2015.

The Location:

One of my favourite venues the gorgeous space that is, House Dublin.

Being a huge fan of the original So…? (anyone else love this one?) fragrance from my teenage years I was intrigued and delighted to get an exclusive sniff of their new offerings and I have to say I was not disappointed.

Drawing inspiration from the fashion realm the new Couture Range delivers a hip, vibrant and fresh scent experience capturing the essence of fashion capitals such as London and Paris beautifully.

Let the streets be your catwalk. – So Couture campaign

My fave?

Oh SO Good!

Although they all smell lovely, I’m predominantly a fresher fragrance fan and so I was pleasantly surprised (and excited!) by the London fragrance, a sophisticated, cool, refreshing yet zingy scent.
It oozes the cosmopolitan vibe associated with London as a Fashion Capitol and I just love it!

The Couture Range:

Featuring names of fashion capitals such as NYC, London, Paris and Rio the range to me, vies to encapsulate the modern living associated with some of the world’s fashion capitals and fuse fashion with a suitable scent experience, conjuring up favourable memories and feelings surrounding said cities.

Other products newly launched:

Dry Shampoo: in So…? Lovely and So…? Va Va Volume, they also come in a nifty pack with two mini body sprays perfect for travel, concerts, events, music festivals and the like!

New Rock and Roll Range: So…? Rock and Roll –  trendy fragrances boasting a mixture of street chic and edgy style in tattoo-printed sleek, cylindrical bottles – my favourite from this range being the So…? For Me fragrance.

The Edible Delights & Thirst Quenchers:

Couture style cupcakes and delectable treats from House, Dublin – including signature cocktails created for the event!

Nails Dublin were on hand providing some much welcomed manicures to guests.

Gail Kaneswaren – changing it up and embracing winter white as her nail colour of choice!

So Social!

The event was so popular it even started trending on Twitter!
#placetobe

My fellow Bloggers and I enjoying the event.

Tell me, who out there is a fan of So…? Fragrances and what is your earliest memory of the brand? I love hearing from you!

A hugely successful event full of fun and frolics with a fabulous jam-packed goodie bag. Delighted.

Massive thanks to the So…? Fragrance team Joanne and Therese and also Event Manager Emma O’Farrell for the invitation and hospitality. Also, the staff and management at House Dublin for their friendly attitude, professionalism and attention to detail throughout the event.

You can get your hands on these goodies, available in Penneys (Primark) and selected pharmacies nationwide or shop the collection: So…? Fragrances.

Thanks for stopping by guys!

Gail. Xx

Photography: © Gail O’Connor.
1st image: So…? Fragrance.
Blogger Group shot: Mei Ling Tong.