Spotlight on: Dublin Fashion – ‘& Other Stories’ SS17 Makes Landfall!

The Event:

It was a case of old world meets new at the ‘& Other Stories‘ Press Preview.

The Date: October 2016.

The Location:

Set in the uber historic surroundings of the hidden gem that is Marsh’s Library, Dublin the SS17 presentation from ‘& Other Stories‘ was right at home – nestled beautifully in a place filled with stories and legends of it’s own, perfectly in keeping with the brand ethos.

What’s to Come From & Other Stories Dublin?
Encompassing two Atelier collections & Other Stories delivers a nod to the style of Stockholm and Paris in its Atelier collections.

Paris Atelier:

Feminine and extravagant, this collection explores the decadent bourgeoisie. The look is flourishing in lavish details, rich colours and floral prints, reinventing the perception of French flair. – Philoméne Tellaroli, Accessories Designer, & Other Stories

Key elements of the collection: floral prints, embroideries and high collars – combined they deliver another chapter of boho escapism.

Stockholm Atelier:

Dress up or dress down your outfit this season with a pair of contradictory shoes. Mix casual with stiletto heels or dress down tailored pieces with soft, easy flats. Find and effortless look by playing with proportions and contrasts. – Nicole Johnson, Shoe Designer, & Other Stories

Key elements of the collection:

Shoulders are slightly dropped and waistlines are marked, punctuated with key details such as ribbons and belts that control the flow and shape of the garments.

Check out the gallery below for a closer look at some of the collections, snaps from the preview plus a look at some of my favourite picks from ‘& Other Stories‘ when it hits Grafton Street, Dublin before Christmas!

{Blacksheep Foods provided a delicious and uber healthy lunch – highly recommend this company for top notch grub!}

Maximialist Joy: the SS17 collection from the Paris Atelier features ultra feminine silhouettes highlighting an emphasis on bell sleeves and ruffles with a palette that dabbles in hues of red, blue, white and pink.

Renew Volumes: taking influence from the 1930’s, the Stockholm Atelier presents a strong and minimalistic approach to the SS17 collection and sets the stage for a contemporary silhouette with a nod to a relaxed yet chic approach to layering.

This collection places emphasises on a new approach to power dressing – a bold fresh take for the modern, working woman’s wardrobe. With the signature tailoring of & Other Stories the collection encompasses a palette of light blue, yellow, white, bright green and black.

The Accessories:

Sleek, modern ornate graphic design pieces and on-trend ultra stylish key pieces are at the heart of the accessories collection – a little bit of heaven for any wardrobe.

Decorative pieces such as brooches make an appearance alongside grandiose rings and earrings, mini bags and scarves worn as necklaces.

The Beauty of & Other Stories:

Not just offering apparel, ‘& Other Stories‘ has some seriously gorgeous beauty and makeup items as well as candles to decorate your chosen space.

The scents featured in the body care  and candle ranges are blended to perfection, unearthing some weird and wonderful treats for the senses, uniquely different pairings that somehow just work!

{My favourite scent – cannot wait to get my hands on this!}

{For the home: scent offerings from the candle collection, elegant and smell divine.}

{The colour payoff from this highlight is insane! See below for closer look…}

{Blinded by the light…stunning highlight offering from & Other Stories. #musthaves}

Are you excited for ‘& Other Stories’ to hit Dublin? Have you already experienced ‘& Other Stories’ abroad? If so, what are some of your must-haves?
Tell me!

Tweet me: @DublinGail Instagram: @littlegforce, Snapchat: DublinGail or comment below!

The official website is down for maintenance , meanwhile you can visit ‘& Other Stories’ on Tumbler , Twitter, YouTube and Facebook.

Thank you: ‘& Other Stories’ and Balubas PR for having me in attendance.

Thanks for stopping by until next time…

Gail. Xx
Photography:© Gail O’Connor.

Primark-Mania in the USA: Boston Bound!

Shipping up to Boston?

Not quite “shipping up” but Primark are definitely Boston bound this September! When I heard that my long-time favourite, super stylish, yet ultimate budget – friendly store was making the move into the U.S market I was thrilled! Why? Not only am I a lover of Primark, I’m also a lover of New England and have a ton of friends and business associates in Boston, now a trip to my adoptive home-town can consist of a shopping trip to Primark, plus everyone will know what I have been raving about all this time!

Top €13, Jeans €17, Shoes €20, Purse (Bag) €8, Faux Plants €2.

Penneys from Heaven!

With the long weekend that’s in it being “Fourth of July” and all, I thought I’d do a little “behind the brand” post featuring my beloved Penneys! I did various projects on Primark in college (hello swot analysis) in the last year and whilst doing my research, the big news hit, Primark were making waves and heading stateside! It has been so interesting learning the workings of the company, working out possible business strategies and scenarios etc for projects, that I thought I’d give you a little run down, a “behind the brand” peek as to what Primark is about.

What to expect from Primark:

Stylish, on-trend, budget-friendly paradise.

Founded by Arthur Ryan, Primark first opened it’s doors in Ireland in 1969 on Mary’s Street, Dublin. Primark is the company name and identifies the entire company, whilst Penneys is the trading name and is used in the Republic of Ireland only – hence why it is fondly known to us Irish as Penneys!

Primark has a loyal following and fan base here in Europe and builds upon that brand loyalty with consistent expansion throughout Europe, it therefore, seems a natural progression to enter the U.S. market as they already have a growing legion of fans from the U.S. who previously had to get their Primark fashion fix abroad in Europe whenever they got the chance! Apart from a brief foray into on-line retailing on the ASOS website, Primark currently do not retail on-line. Hence, bricks and mortar stores are hitting U.S. shores this Autumn/Fall!

From women’s and men’s clothing to children’s wear, home furnishings, makeup, accessories…Primark is a one-stop shop!

Feast your eyes on some of Primark’s latest offerings!

And the men? Yep Primark’s got you covered!

Primark will open at the site where the renowned Boston institution – Filenes Basement once occupied in the Downtown Crossing area of Boston’s shopping district this September, with more stores to follow at a later date.

I hope you found this post useful, be it to keep in mind when travelling to the states or if you’re a reader from the U.S. now you know, Primark is coming to a town near you! #getexcited

Remember: If you find yourself in Ireland and want to go to Primark, it’s known as “PENNEYS!”

P.S. If this blog post has whet your appetitie for all things Primark, then check out my blog post – FESTIVAL FASHION EDIT: KEY pieces featuring Primark and other stores!

As usual thank you so much for stopping by guys and I hope all of my readers from the States had a safe, fun and fabulous Fourth of July!

Gail. Xx

This is not a sponsored post. I just LOVE Penneys (Primark) and wanted to share the news.

Information is correct at time of publishing.
Images via Primark.